Essay in progress
Helping a team decide without deciding for them
Creating the conditions for good decisions without becoming the decision-maker for everything.
On my desk
Engineering, growth, teams, and the questions between them
Writing through the questions that stay with me.
Clear arguments when prose is enough. Explorable models when it isn’t.
Browse the writingWriting
Browse by thread
One collection, organized loosely enough to make room for whatever comes next.
Interactive essay
Growth Is a Chain of Behaviors
Follow a customer from first visit to lasting value, then change the funnel yourself.
Read and explore
Question in progress
What changes when AI becomes a teammate?
Thinking through delegation, judgment, and collaboration when one participant is a model.
On my desk
Notebook
Small observations worth keeping
Short notes about products, people, and patterns that may become something larger later.
Collecting notes
Interactive
Some ideas make more sense when you can change them.
When an idea depends on relationships, tradeoffs, or compounding effects, prose can only take you so far. An interactive model lets you change an assumption and see what happens next.
Try the first interactive essayTry a small change
Signup: 32% → 37%
162customers who return
A five-point improvement at signup carries through every later stage.
About
This is where I follow my curiosity further.
I write about engineering, growth, teams, and technology, usually by starting with a question I can’t quite leave alone. Sometimes the answer becomes an essay. Sometimes it becomes an interactive model. The goal is not to offer a universal playbook, but to understand what is happening beneath the surface and explain it clearly.